Let's be clear about what this means.
I is de sh*t — translated with full sincerity — means: I am extraordinary. I am the standard. I am the one people measure things against, whether they admit it or not. And the fact that it's said with a wink, a little swagger, and a headless body doing business on the throne? That's the joke. That's the confidence. That's the beauty of a man who doesn't take himself too seriously but takes his greatness very seriously indeed.
The image is absurd. The message is not. Because the most secure, most exceptional men in any room are always the ones who can laugh at themselves — and still know, without question, exactly who they are.
This hat is for the man who wears his confidence like a joke that everyone's in on but nobody's laughing at.
The Type of Man Who Wears This: Funny. Sharp. Quietly arrogant in all the right ways. He doesn't need validation — he finds the idea of needing it hilarious. He's doing big things and cracking jokes the whole way there.
• 63% polyester, 34% cotton, 3% spandex twill
• Structured, 6-panel, mid-profile (with a low-profile embroidery area)
• 6 embroidered eyelets
• Stretch band
• Silver undervisor
• Head circumference: 22”–23⅞” (55.9 cm–60.6 cm)
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Let's be clear about what this means.
I is de sh*t — translated with full sincerity — means: I am extraordinary. I am the standard. I am the one people measure things against, whether they admit it or not. And the fact that it's said with a wink, a little swagger, and a headless body doing business on the throne? That's the joke. That's the confidence. That's the beauty of a man who doesn't take himself too seriously but takes his greatness very seriously indeed.
The image is absurd. The message is not. Because the most secure, most exceptional men in any room are always the ones who can laugh at themselves — and still know, without question, exactly who they are.
This hat is for the man who wears his confidence like a joke that everyone's in on but nobody's laughing at.
The Type of Man Who Wears This: Funny. Sharp. Quietly arrogant in all the right ways. He doesn't need validation — he finds the idea of needing it hilarious. He's doing big things and cracking jokes the whole way there.
• 63% polyester, 34% cotton, 3% spandex twill
• Structured, 6-panel, mid-profile (with a low-profile embroidery area)
• 6 embroidered eyelets
• Stretch band
• Silver undervisor
• Head circumference: 22”–23⅞” (55.9 cm–60.6 cm)
• Blank product sourced from Vietnam or Bangladesh
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
